Where the physical experience goes digital.
Interactive touch-points, proprietary game mechanics and custom event apps — designed and manufactured in-house to capture data, drive engagement and make the activation shareable.
Digital is where we turn a passing moment into measurable engagement. We conceptualise, design and manufacture brand-aligned digital mechanics — interactive games, touch-points and custom apps — that plug directly into the physical activation. The result: consumers engage, share and hand over their data willingly, because the experience is genuinely fun.
Digital games people queue for
We have designed and built a library of interactive mechanics — the Mind-Reader, Chill-Blaster, Knorr Shaker, Dance-Game, Anna-Wintours, the Be the Champion Coach game show and the Powerade experiential booth.
Each mechanic is designed around the brand message, so play and product sit naturally together.
Interactive fridges, tunnels and VR
From interactive fridges and photo tunnels to virtual reality and photobooths, we build physical touch-points with a digital brain — eye-catching on the floor and shareable afterwards.
These are manufactured in-house, so the hardware matches the brand as tightly as the software does.
Custom apps and data capture
We build custom event apps with data capture and social-media integration, so every interaction can feed a database, a leaderboard or a social feed — turning engagement into insight you can use.
Interactive mechanics, built for the brand.
Questions, answered.
What digital experiences can B&W Productions create?
Interactive games and touch-points, smart and interactive fridges, photobooths and photo tunnels, virtual reality experiences, and custom event apps with data capture and social integration. Signature mechanics include the Mind-Reader, Chill-Blaster, Dance-Game and the Be the Champion Coach game show.
Do you build the technology in-house?
Yes. We conceptualise, design and manufacture the mechanics ourselves — both the physical hardware and the digital layer — so everything stays on-brand and under our control.
Can the digital touch-points capture consumer data?
Yes. Our custom apps and touch-points can capture data and integrate with social media, so an activation delivers measurable reach and a usable database, not just a fun moment.
Can digital mechanics tie into a physical activation?
That is exactly the point — our digital mechanics are designed to plug into the physical experience, so the game, the product and the brand message all reinforce each other.
Want an activation people play with and share?
Tell us your brand message and your data goal. We will design an interactive mechanic or app that gets consumers engaging and gives you something to measure.
Explore digital ideasGot a brief? Got a problem?
Let's build the moment.
One team, one accountability line. From concept to load-out — we are the suppliers.
Let's talk