Free State Stadium (Toyota Stadium)

Willows, Bloemfontein, Free State 0–42000 guestsRR · Mid-range

4.4

2,497 Google reviews · Mostly positive - match-day experience praised, parking the occasional gripe

Overview & Capacity

Free State Stadium - Toyota Stadium on the branding - is the province's only large-scale corporate-hospitality venue: the home of the Cheetahs, with roughly a hundred TV-equipped suites, a Presidential Suite that doubles as a 200-seat auditorium, and an outdoor Castle Deck braai venue that takes 5,000. Match-day entertaining runs itself on Cheetahs fixtures, and the video boards and floodlighting handle activations at scale. Suite hire is genuinely affordable by big-venue standards. B&W books it for a launch tied to a fixture, or a Presidential-Suite conference when a Bloemfontein brief wants landmark scale the hotels can't offer.

Seated

42,000

Banquet

100

Cinema

200

B&W Production Notes

High - full stadium AV, video boards and floodlighting for large events

B&W Verdict

Bloemfontein's landmark venue. Suites and the Castle Deck are the play - tie hospitality to a Cheetahs fixture and it programs itself.

Suitable For

Match-day corporate hospitalityproduct launcheslarge activations and mid-size conferences in the Presidential Suite

What we like

Iconic 42,000-seat venue with ~100 hospitality suites
Presidential Suite (bar, restaurant, 200-seat auditorium) for conferences
Outdoor Castle Deck braai venue for up to 5,000, affordable suite hire

What to confirm

In-house AV/production spec for conferences
Catering arrangements
Wheelchair accessibility and current suite pricing

Amenities & Facilities

100-hospitality-suites

presidential-suite

castle-deck-braai-5000

2-video-boards

floodlights-2000lux

64-turnstiles

parking

Quick Facts

At, Horak Avenue, Willows, Bloemfontein, 9300, South Africa

0–42000 guests

Rugby stadium with hospitality suites, business lounges and conference facilities

RR — Mid-range

Yes

🏠 Both

✈️ 10 (Bram Fischer Intl) km from OR Tambo

Contact Venue

+27 51 407 1702 [email protected] Official website

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Frequently asked questions

Q.How many guests can Free State Stadium (Toyota Stadium) accommodate?

Free State Stadium (Toyota Stadium) in Bloemfontein caters for events up to 42000 guests, depending on your layout and the spaces you book. Our team confirms the exact capacity for your event type when we handle your enquiry.

Q.Where is Free State Stadium (Toyota Stadium) located?

Free State Stadium (Toyota Stadium) is located in Willows, Bloemfontein, Free State. B&W Productions arranges full event production here, from AV and staging to décor and catering coordination.

Q.Does Free State Stadium (Toyota Stadium) offer catering and accommodation?

Catering — Yes. Accommodation — No.

Q.What types of events is Free State Stadium (Toyota Stadium) best suited to?

Free State Stadium (Toyota Stadium) works well for Match-day corporate hospitality, product launches, large activations and mid-size conferences in the Presidential Suite. Bloemfontein's landmark venue. Suites and the Castle Deck are the play - tie hospitality to a Cheetahs fixture and it programs itself.

Planning an event in Free State? Explore B&W Productions event services in the Free State

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